Kevin Brown is the VP, Marketing of Corporate Development & Strategy at North Lane Technologies - North America. Kevin leads the corporate development, marketing and communications organizations for North Lane Technologies. He drives new value propositions, develops & executes the to-market strategy, scales the brand, and fosters innovation alliances.
The goal is to really inform the retailer and their orientation to the customer. For the consumer experience, the desired end state is for payments to recede into the background.
One challenge for an even greater mobile wallet usage is to increase acceptance – especially among smaller merchants, only about 20% accept mobile payments. In addition, change needs motivation – this is why clear benefits to pay with a mobile phone versus a credit card have to be made obvious.