Kevin Brown

VP, Marketing, Corporate Development & Strategy, North America at North Lane
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Kevin Brown is the VP, Marketing of Corporate Development & Strategy at North Lane Technologies - North America. Kevin leads the corporate development, marketing and communications organizations for North Lane Technologies. He drives new value propositions, develops & executes the to-market strategy, scales the brand, and fosters innovation alliances.

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  • The goal is to really inform the retailer and their orientation to the customer. For the consumer experience, the desired end state is for payments to recede into the background.

  • One challenge for an even greater mobile wallet usage is to increase acceptance – especially among smaller merchants, only about 20% accept mobile payments. In addition, change needs motivation – this is why clear benefits to pay with a mobile phone versus a credit card have to be made obvious.

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  • North Lane
    VP, Marketing, Corporate Development & Strategy, North America