I run a small, midwest Digital Marketing Agency working with small and midsize businesses across the US. I’ve been focused on SEO since 2006, when we just called it good marketing, and I excel in the development of SEO strategies to generate increases in better qualified organic traffic, leading to increased sales opportunities.
I’m also a Six Sigma Black Belt and use my process optimization expertise to evaluate and improve the full user experience on a client website. The methodologies of Six Sigma, which is a management philosophy, are also used to constantly review and improvement in our own business processes to ensure we provide clients with outstanding value. New employees are provided training to pass the Six Sigma Yellow Belt Certification within 3 months of hire.
My top tip for brands in 2024 is to recognize that affiliate marketing has become your number one SEO competitor and you need to identify a strategy to attack it head on.
I'm concerned that the in the quest for customers, successful affiliate marketers have the deepest pockets and receive the quickest rewards because their "transaction" only involves a click. Until Google can figure out an ethical way to distinguish between genuine content and fake content sites (ie "reviews", "product comparisons", "10 best ...") aimed at click revenue or purchase commission, the battle for content supremacy will remain flawed.
The only two website metrics a CEO needs to review are “organic traffic visitors” and “conversion rate” as they tell the full story about the website and the website team.