Kevin Green | Source | CMO at Hapax

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Kevin Green

CMO at Hapax
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Kevin is currently the Chief Operating Officer of Hapax. He is a growth-focused marketing leader with over 20 years of experience building and leading diverse teams across marketing, product, and sales at companies like Dell and T-Mobile.

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  • AI Adoption: From Experimentation to Core Business Strategy
    Kevin emphasizes that AI adoption often begins with individual experimentation but must evolve into a strategic business component. Without a clear strategy, companies risk tech sprawl and missed opportunities. Kevin warns against a "Blockbuster moment," urging businesses to integrate AI into their core operations to achieve transformative outcomes and avoid obsolescence.
  • Future of AI in Fintech: Specialized Solutions to Drive Strategic Decisions
    Kevin predicts a shift towards specialized AI solutions tailored for fintech, moving beyond general-purpose AI like ChatGPT. He highlights the challenge of underestimating AI's potential, urging a mindset shift to view AI as a tool for complex data management. This evolution will enable AI to handle intricate tasks, driving strategic decisions while adhering to financial regulations.
  • AI Revolutionizes Banking Back-Office Operations
    Kevin highlights how GenAI has streamlined banking operations by automating tasks like customer verification. A Hapax study shows "57% of bankers feel overwhelmed by data," while 61% see AI as a solution. AI's rapid processing allows banks to reallocate staff to roles needing human oversight, enhancing efficiency.