Kevin Green | Source | President + CMO at Truent.ai
Kevin Green
Growth focused marketing leader with experience building and leading diverse teams across marketing, product and sales. A proven data-driven, product-led growth executive with enterprise and start-up experience in B2B, B2C and B2B2C. Fun fact: Kevin helped launch T-Mobile's first Facebook page.
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Truent.ai
President + CMO
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How the AI boom could influence wage growth
At the end of 2023, ADP reported the slowest rate (5.6%) of wage growth in over two years. Is AI helping or hurting?
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Using The Right Data To Beat Analysis Paralysis
The concept of data-driven marketing promotes the idea that more information leads to better results. But while data is certainly crucial to informing...
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"In today’s economy, it’s paramount that revenue-generating teams align on a go-to-market strategy. This requires open communication between sales and marketing regarding marketplace trends and evolving customer needs that impact an organizations’ growth. But when the marketing and sales functions seem like they are on two separate planets, it’s nearly impossible to drive alignment."
