EXCLUSIVE: Analytics corp EDO has launched the beta version of Entertainment EnGage (EEG), which will provide real-time insights on the engagement and interest levels on streaming originals and cel…
The release of Entertainment EnGage represents the natural evolution of EDO’s mission to support creative decision making and marketing and distribution optimization with dynamic, data science-powered insights. As competition among streaming services and studios ratchets up the stakes, these entertainment companies continue to seek innovative data solutions. Actionable insights into true consumer intent have never been more critical. In our beta pilots, we have seen clients utilize EEG to monitor their new titles, make decisions with more confidence, and ultimately achieve greater results.