Kevin Lee | Source | Trust & Safety Architect at Sift
Kevin Lee
Kevin Lee, VP of Trust and Safety at Sift, is a widely recognized industry expert in online fraud and customer experience. He helps global companies implement business strategies that eliminate fraud and supercharge growth. Prior to Sift, Kevin spent over 15 years leading risk, chargeback, spam, and trust and safety at Facebook, Square and Google.
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Sift
Trust & Safety Architect
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Sift Introduces Insult Monitor to Measure and Reduce False Positives, Empowering Fraud Teams to Drive Revenue Growth
New survey reveals that more than one-third of consumers have had their transactions falsely denied
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My stolen credit card details were used 4,500 miles away. I tried to find out how it happened | ZDNet
When cybersecurity reporter Danny Palmer found his card was apparently used on another continent, he set out to discover more.
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Beware: Facebook Marketplace Scams on the Rise
Kevin warns of scams like fake car sales and counterfeit luxury items. He advises, "If it’s too good to be true, it probably is." Look for red flags: grammatical errors, stock images, and requests for payment outside Facebook. Scammers use AI to create convincing posts, so stay vigilant. Verify seller info and avoid prepayments or gift card transactions. -
Gen Z Faces Rising Threat from AI-Driven Romance Scams
Kevin highlights that deepfakes and generative AI enable scammers to create convincing fake profiles. "Gen Zers, having grown up online, tend to trust digital spaces more," making them vulnerable. Sift’s research shows 81% of Gen Z believe they can spot AI-generated fraud, yet they are increasingly falling victim to these sophisticated scams.
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Change is hard for everybody, especially for small businesses. If that credit card terminal is working, do you want to spend hundreds to upgrade to a new system you have to learn to use? Businesses just want to be paid as normal.
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Online businesses have come to accept customer insults as a cost of fighting fraud – but it doesn’t have to be this way. We developed Insult Monitor to meet a clear market need for a solution that targets fraudulent transactions, not legitimate ones. While mitigating risk is critical for any online business, a true Digital Trust & Safety strategy also means enabling growth. Insult Monitor allows our customers to do just that.
