Kevin Mercuri | Source | Executive in Residence at Emerson College

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Kevin Mercuri

Executive in Residence at Emerson College and 1 other company
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CEO of Propheta Communications, a New York-based communications agency

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  • Column: How political is the NFL?

    “This is very much a political Super Bowl, and it all started with a tweet.” This is how Professor Kevin Mercuri ‘91, an alum and executive-in-residence at Emerson College, characterized Super Bowl LIX when we sat down to talk about the big game. He teaches classes ranging from crisis communication to sports public relations. His...

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  • 7 Communication Lessons From Trump And Zelensky’s Oval Office Meeting

    PR expert Kevin Mercuri shared communications tips after the contentious Trump-Zelensky White House meeting on February 28.

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  • 5 Introductions to Use in Your Next Pitch

    Learn how to pitch journalists better with these introduction recommendations by seasoned PR professionals that have proved successful.

    Article
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  • Grasshopper: A Reliable Phone System for Business Longevity
    Kevin, CEO of Propheta Communications, praises Grasshopper for its competitive pricing and user-friendly interface. Since 2008, it has provided a main number and phone tree, enhancing the agency's professional image. Despite occasional app issues, Kevin values its reliability and ease of use, stating, "It just works." Grasshopper's consistent performance negates the need for alternatives.
  • QAnon Latches onto Diddy Saga: New Narratives Emerge
    Kevin explains that QAnon, after Trump's reelection detour, now uses the Diddy story to spin new conspiracies. He anticipates the return of figures like Epstein and the Clintons. QAnon's survival hinges on offering "inside information" to the disenfranchised, empowering them through perceived exclusivity.
  • Meghan Markle's As Ever Brand: Overselling Sparks Scarcity Perception
    Kevin explains that overselling can create a perception of scarcity, driving consumer interest. While it may boost social media traffic, Meghan must manage future drops carefully to avoid alienating her fan base. Kevin notes, "If she promises a larger merchandise drop and still oversells, she will alienate her fan base."
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  • Boston native Kevin Mercuri, CEO of Propheta Communications, told Gaming Today:
    Having lived in three major cities, I can say Bostonians take provincialism to a higher level than most. They tend to be very brand-loyal toward their hometown companies, their hometown celebrities, and more.

    “If DraftKings were to brand themselves as the hometown sportsbook – and feature the fact that hometown hero Robert Kraft is a partner in the enterprise – they could easily capture a larger percentage of the Boston Area market.”

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