Kevin Mercuri | Source | CEO at Propheta Communications, Inc.

Boston native Kevin Mercuri, CEO of Propheta Communications, told Gaming Today:
Having lived in three major cities, I can say Bostonians take provincialism to a higher level than most. They tend to be very brand-loyal toward their hometown companies, their hometown celebrities, and more.

“If DraftKings were to brand themselves as the hometown sportsbook – and feature the fact that hometown hero Robert Kraft is a partner in the enterprise – they could easily capture a larger percentage of the Boston Area market.”