Kevin Mercuri

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CEO of Propheta Communications, a New York-based communications agency

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  • Boston native Kevin Mercuri, CEO of Propheta Communications, told Gaming Today:
    Having lived in three major cities, I can say Bostonians take provincialism to a higher level than most. They tend to be very brand-loyal toward their hometown companies, their hometown celebrities, and more.

    “If DraftKings were to brand themselves as the hometown sportsbook – and feature the fact that hometown hero Robert Kraft is a partner in the enterprise – they could easily capture a larger percentage of the Boston Area market.”