CEO of Propheta Communications, a New York-based communications agency
“This is very much a political Super Bowl, and it all started with a tweet.” This is how Professor Kevin Mercuri ‘91, an alum and executive-in-residence at Emerson College, characterized Super Bowl LIX when we sat down to talk about the big game. He teaches classes ranging from crisis communication to sports public relations. His...
PR expert Kevin Mercuri shared communications tips after the contentious Trump-Zelensky White House meeting on February 28.
Learn how to pitch journalists better with these introduction recommendations by seasoned PR professionals that have proved successful.
Boston native Kevin Mercuri, CEO of Propheta Communications, told Gaming Today:
Having lived in three major cities, I can say Bostonians take provincialism to a higher level than most. They tend to be very brand-loyal toward their hometown companies, their hometown celebrities, and more.
“If DraftKings were to brand themselves as the hometown sportsbook – and feature the fact that hometown hero Robert Kraft is a partner in the enterprise – they could easily capture a larger percentage of the Boston Area market.”