Kevin Mercuri

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CEO of Propheta Communications, a New York-based communications agency

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  • When my team is faced with a difficult task, I implement the same discipline I use when I need a new left-handed baseball glove: expand your search, make more inquiries. Sometimes life isn’t fair — zippers, can openers, golf clubs, scissors, school desks, notebooks and more are made for the right-handed. Complaining doesn’t help, but a little creativity and extra effort can bring about a new invention or method by which everyone can benefit.

    3 January 2020