Kiara McKinney | Source | Founder & CEO at Boost Public Relations

“Simply put, placing emphasis on PR early on can help improve brand awareness, build trust and establish credibility.. While advertising may offer guaranteed placement and impressions, it lacks authenticity and does not allow creators and brands to control the narrative and tell a complete story.
Prior to engaging media, it is imperative that a brand’s values, mission, vision, key messages and target audience have been clearly articulated. A full-service communications agency can help guide you through this process to ensure the brand is well packaged.
Once the branding is solidified, create a list of the targeted media contacts who write about subjects related to your brand, then approach them with a detailed press release and media kit, and offer interviews to provide insight on trending topics relevant to your brand.”
https://medium.pronthego.com/founders-why-you-should-focus-on-improving-your-public-relations-364ceff5e890

Kiara McKinney, founder and CEO of Boost Public Relations, said that diversity in the PR industry is “especially crucial because you are putting things out there to the public, and the public doesn’t look exactly like you.
McKinney wants to “encourage more young black and brown students to get into PR because [the industry] is lacking.” According to the Institute for Public Relations, the PR industry is 91% white and less than 10% people of color.
Not only is public relations lacking in diversity, but other professions are too. According to McKinney, “black and brown women are having to work twice as hard as their male and white counterparts just to have the same upward mobility and the same opportunities.”
https://platformmagazine.org/2021/10/07/continuing-the-conversation-diversity-in-the-pr-industry/