Kim Minor is the Senior Vice President of Global Marketing at Provenir. Kim is highly collaborative and a well respected forward-thinker with extensive enterprise software and technology marketing experience across multiple industries. She has marketing leadership success creating and executing B2B go-to-market strategies for high growth software products (AI, machine learning, BI, SaaS, analytics, and cloud) and industry solutions. Kim develops and grows new and emerging customer-centric, scalable markets and industry verticals around technology innovation, including differentiated messaging and positioning to propel adoption and increase market penetration.
As BNPL has risen, regulators have given it attention to protect customer well-being. Provenir give their tips on BNPL's implementation.
To thrive in this increasingly competitive and growing market, BNPL providers must put in place the right technology framework for today while looking ahead to the future. The technology decisions BNPL providers make now will have a direct and tangible impact on the future adaptability, growth and longevity of their BNPL offerings.