Today Forbes launches CMO Next, an unprecedented and definitive list of 50 CMOs who are redefining the role and who embody all that the role is becoming, can and will be in the future. Not a ranking, the goal is to annually spotlight new, emerging and disruptive chief marketers.
CMOs are more of a conductor than ever before. [They’re] more ambidextrous. A CMO has to be the person who stands at the top of the org chart and gets everyone to work together in concert with the rest of the firm.
CMOs are more of a conductor than ever before. [They’re] more ambidextrous. A CMO has to be the person who stands at the top of the org chart and gets everyone to work together in concert with the rest of the firm.