Konrad is the CEO and Lead Strategist at The Creative Copywriter. Konrad's mission is to help their clients’ words work and demystify the world of content strategy. He built a high traffic blog that became an authority in their own industry. And he transformed that blog into a successful agency site that attracts and converts global brands.
There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content. 1. Not differentiating from competitors. 2. Not humanizing ‘tech talk.’ 3. Not tuning their messaging to prospects’ stage of awareness at the appropriate stage of the funnel.