Konrad is the CEO and Lead Strategist at The Creative Copywriter. Konrad's mission is to help their clients’ words work and demystify the world of content strategy. He built a high traffic blog that became an authority in their own industry. And he transformed that blog into a successful agency site that attracts and converts global brands.
There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content. 1. Not differentiating from competitors. 2. Not humanizing ‘tech talk.’ 3. Not tuning their messaging to prospects’ stage of awareness at the appropriate stage of the funnel.28 January 2022