Kris Belau | Source | Vice President, Digital Marketing at Firewood
Kris Belau
Kris Belau is vice president of digital marketing at global digital agency Firewood. Belau has managed over $200 million in digital spend for B2B and B2C global organizations and currently helps clients obtain exceptional results through detailed planning, execution, and optimization. Kris has extensive experience working across search, display, and video, and specializes in media planning, digital strategy, video advertising, and web analytics.
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Firewood
Vice President, Digital Marketing
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Bringing Sales Online
Is there anything more quaint in sales and marketing than the door-to-door salesperson? Read this cautionary tale about how one iconic “boots-on-the-ground” company rose and fell, but can still move toward digital transformation without having to compromise its beliefs or fundamentally rethink its brand. And how you can too.
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How Communication Can Solve Five Key Digital Marketing Challenges – Advertising Week 360 • AW360
A digital marketing campaign requires tight communication between team members from the very start to execute successfully. And everyone involved—from company leadership and internal teams to external agencies—needs to understand the endgame. Here’s how clear communication between your external agencies and internal teams can solve five common challenges faced by marketers and their partners.
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Don’t block the news: Tips to balance brand safety and corporate responsibility
Advertisers have a corporate social responsibility to find a way to balance their need to protect the brand with support of news sites, particularly in times of crisis.
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Your marketing channels are codependent. Communication is absolutely essential to ensure that your program is moving in the right direction.
[from Advertising Week 360]
