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Kris Naidl, APR

EVP, Head of PR - Laughlin Constable at Laughlin Constable
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Kris is a leader in planning, directing and implementing successful public relations, issues management, marketing, digital communications, crisis communications, social media and partnership initiatives across a variety of industries. This includes consumer products, real estate development, retail, financial products and services, health care, timber, energy, professional services, manufacturing, education, agriculture and more.

In her PR leadership roles, she has successfully represented PR interests of some of the world’s largest companies and organizations.

including Rio Tinto, Kohler Co., UScellular, MillerCoors, the State of Wisconsin, Illinois Hospital Association, various school districts and institutes of higher learning, Quarles & Brady, Vienna Beef, Krispy Kreme, GE Healthcare, Lung Cancer Alliance and many other organizations and brands.

Kris holds the Accredited in Public Relations (APR) designation that is earned and maintained through PRSA and she is also certified in Reputation and Risk Management and Crisis Communications. She has served several terms on the board of directors, been an award judge, and regularly volunteers as a mentor for PRSA.

She also serves as the chosen Chicago/Illinois and Milwaukee/Wisconsin affiliate of the PRConsultants Group, a nationwide network of award-winning senior-level PR and communications consultants. The network, with one chosen exclusive member in each of the top 50 U.S. markets, Canada and Puerto Rico, provides coordinated access to local insights, media and community relationships and on the ground assistance to each other’s clients.

Kris has been with Laughlin Constable since 2012 when the integrated communications agency acquired the public relations and strategic communications firm she previously helped lead. She holds degrees in both journalism and political science from the University of Wisconsin-Madison.

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  • PR Veteran Kris Naidl Offers Insights for Brandinc PR Podcast
    With over 30 years in PR, Kris has managed top brands and crisis situations. She expresses interest in joining the Brandinc PR Podcast to share her journey and strategies. Kris's experience in starting and growing PR agencies promises valuable insights for listeners seeking to enhance their branding and media strategies.
  • McDonald's Crisis Response: The Importance of Timely Communication
    Kris commends McDonald's for eventually reaching out to customers but questions the delay. She emphasizes that "earlier communication is nearly always the better choice." Kris suggests leveraging customer databases for swift updates to maintain trust and support recovery.
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