Kris Ruby

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Kris Ruby is the CEO of Ruby Media Group, an award-winning Public Relations, AI, and Social Media Marketing agency that helps companies leverage the power of content marketing to increase exposure. Ruby is a sought after digital strategist and consultant who delivers high-impact social media training programs for Executives. Over the past decade, Ruby has consulted with small to large scale businesses including Equinox and IHG Hotels to name a few. Ruby has led the social media strategy for Fortune 500 Companies as well as private medical practices. She is a seasoned social media strategist with 15+ years building successful brands. Ruby creates strategic, creative, measurable targeted campaigns to achieve an organizations strategic business growth objectives. She is a trusted media source and frequent on-air commentator on social media, tech trends and artificial intelligence. She frequently speaks on FOX News, CNBC, Good Morning America and countless other networks. Kristen is at the epicenter of the social media marketing world and speaks to associations leveraging social media to build a personal brand. She also presents social media workshops for CEO groups to empower business owners to utilize social tools for their networks. Kristen was honored by Columbia University’s Business School to lead a social media workshop for its alumni organization and was chosen to speak on personal brand authenticity at Microsoft. Kristen graduated from Boston University’s College of Communication with a major in Public Relations. Kris was a columnist for The Observer and covers natural language processing, machine learning, generative AI, social media marketing and emerging tech trends. She is also a founding member of The Young Entrepreneurs Council.

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  • HARVARD BUSINESS REVIEW: How Generative AI Is Changing Creative Work

    Kris Ruby, the owner of public relations and social media agency Ruby Media Group, is now using both text and image generation from generative models. She says that they are effective at maximizing search engine optimization (SEO), and in PR, for personalized pitches to writers. These new tools, she believes, open up a new frontier in copyright challenges, and she helps to create AI policies for her clients. When she uses the tools, she says, “The AI is 10%, I am 90%” because there is so much prompting, editing, and iteration involved. She feels that these tools make one’s writing better and more complete for search engine discovery, and that image generation tools may replace the market for stock photos and lead to a renaissance of creative work.

  • Fox News: As 'cancel culture' activism peaks, big tech and its algorithms quietly fuel the flames

    "Every time you read a headline about a brand being canceled, that brand has to spend millions of dollars in consulting fees for a crisis or P.R. firm, legal fees, management consulting fees, contractor or vendor fees, design," said Kris Ruby, Branding Consultant and CEO of Ruby Media Group, a New York PR agency. "These cancellations cost brands millions to pivot – and every time a small business is canceled, the likelihood of them coming back is even harder because they don't have access to the same capital source for revival."

    "The problem with cancel culture is that it is a moving target and constantly changing," Ruby said. "It is based around individual opinions. Therefore, it is very hard to predict what would be canceled next."

  • Fox News: Social media spreads anti-Semitic and anti-Israeli sentiment

    Kris Ruby, a social media expert and CEO of the Ruby Media Group, identified Clubhouse – which is focused solely on audio conversations – as another social media app where extremist conversations are taking place.

    "What we have seen in recent months is a total inability to moderate hate speech in real-time when it comes to voice-based social media apps," she said. "Ideally, some hybrid combination of AI and humans should be used together to combat the rising threat of hate speech in real-time on social audio platforms."

    She added that "hostile conversations can quickly turn into full-blown chaos, with room takeovers, moderators being kicked out, people moved down to the audience for different views and spin off rooms on the original room," none of which is "healthy discourse."

    Ruby and Altshuler both expressed the need for more efforts from social media companies to combat hate and disinformation by improving their moderation systems, especially content moderation for Hebrew readers rather than English or Arabic readers, Altshuler noted.

    "The people who have created these apps need to be on high alert during this time either through investment in AI, people and/ or both," Ruby said. "Some discussions on social media are healthy if they allow space for civil discourse and dialogue. But there is a difference between dialogue and all-out social media war."