Kris Ruby | Source | CEO at Ruby Media Group

GIZMODO: Leaked Documents Reveal How Google Search Gatekeeps the Internet

Ruby quickly found the leak and noted two ranking features that stuck out to her: “isElectionAuthority” and “isCovidLocalAuthority.” These features seem to be Google’s way of ranking a web page’s credibility for providing proper information about elections and COVID-19, respectively. In 2019, Ruby wrote extensively about how Google’s measure of trustworthy web pages (which Google refers to as E-E-A-T, standing for Experience, Expertise, Authoritativeness, and Trust) is inherently political. She notes that Google’s measure of these factors tends to skew along political lines. In the era of AI answers, Ruby notes that the way Google ranks web pages is more important than ever. “We are switching gears. We are moving from one system of search to another,” Ruby said. “AI is impacting search results in profound ways.”

https://gizmodo.com/google-search-seo-leak-reveal-gatekeeps-internet-1851508410

THE HOLLYWOOD REPORTER: Selena Gomez Can’t Seem to Quit Social Media

Kris Ruby, president of Ruby Media Group, a New York-based social media marketing agency, says it may not. “This is pretty normal. People often say, ‘I’m leaving to take a break and then they are back the next day. It speaks to the power of how addictive social media really is,” Ruby explains. “Social media is a powerful business tool, particularly for celebrities and social media influencers. It is very hard to walk away from that and those brand deals. It’s become so engrained in business culture that it’s almost required to be on platforms. The real question is for people who want to take a break: How can you use it to run your business while also taking a detox? And what is the right amount of time to take a personal detox? Even if it’s for a day, the goal is to stick with it.”

https://www.hollywoodreporter.com/lifestyle/lifestyle-news/selena-gomez-quitting-instagram-1235790977/

CNN: Forget the influencers. Here come the ‘deinfluencers’

Deinfluencing is an emerging social media trend that discourages consumers from buying certain products that the deinfluencer has found to be indulgent, ineffective or not worth the money, says Kris Ruby, a social media analyst and president of Ruby Media Group. To be deinfluenced, you have to be influenced to begin with. She says deinfluencing and the backlash against overconsumption mirror a growing trend toward minimalism. Instead of buying a haul of “must haves” touted by a social media figure, this trend urges consumers to evaluate whether they need an item before they spend money on it. Ruby, the social media analyst, offers another perspective. Influencing and deinfluencing on social platforms aren’t that different, she says. To be deinfluenced, you have to be influenced to begin with. I think the deinfluencing trend takes place within an echo chamber social media system where people are … familiar with the products being deinfluenced,” she says. The key for consumers, she says, is not trusting everything you see on TikTok, YouTube or Instagram. That way, you don’t need to be deinfluenced.

https://www.cnn.com/2023/06/11/us/deinfluencing-tiktok-trend-explained-cec/index.html