Kris Ruby is the CEO of Ruby Media Group, an award-winning Public Relations and social media marketing agency that helps companies leverage the power of content marketing to increase exposure. Ruby is a sought after digital strategist and consultant who delivers high-impact social media training programs for Executives. Over the past decade, Ruby has consulted with small to large scale businesses including Equinox and IHG Hotels to name a few. Ruby has led the social media strategy for Fortune 500 Companies as well as private medical practices. She is a seasoned social media strategist with 15+ years building successful brands. Ruby creates strategic, creative, measurable targeted campaigns to achieve an organizations strategic business growth objectives. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications. She frequently speaks on FOX News, CNBC, Good Morning America and countless other networks. Kristen is at the epicenter of the social media marketing world and speaks to associations leveraging social media to build a personal brand. She also presents social media workshops for CEO groups to empower business owners to utilize social tools for their networks. Kristen was honored by Columbia University’s Business School to lead a social media workshop for its alumni organization and was chosen to speak on personal brand authenticity at Microsoft. Kristen graduated from Boston University’s College of Communication with a major in Public Relations. Kris was a columnist for The Observer and covers social media marketing and tech trends. She is also a founding member of The Young Entrepreneurs Council.
TECHCRUNCH: Create a social media punch list for cryptocurrency marketing
"It is not about shilling projects — it is about understanding how these projects play a role in a brand’s larger corporate identity in Web3"
Kris Ruby, CEO of Ruby Media Group
https://techcrunch.com/2022/02/10/create-a-social-media-punch-list-for-cryptocurrency-marketing/10 February 2022
Cheddar News: Crypto Marketing | Growth of Loyalty Programs and Ways Brands Are Attracting New Customers
Kris Ruby, CEO of Ruby Media Group, talks about the challenges brands have retaining customers and how crypto is becoming a popular reward among brands.
“Crypto is becoming a popular reward among brands. Branded NFTs, Airdrops, Crypto Cashback, Tokenized Communities and Creator Coins are integral components of a Metaverse Marketing Strategy.
“They rewarded users with a chance to stack sats and earn Bitcoin. They brand didn’t reward customers based on the product they sell- they rewarded them with something they want above and beyond the product.”
https://cheddar.com/media/growth-of-loyalty-programs-and-ways-brands-are-attracting-new-customers13 January 2022
Fox News: As 'cancel culture' activism peaks, big tech and its algorithms quietly fuel the flames
"Every time you read a headline about a brand being canceled, that brand has to spend millions of dollars in consulting fees for a crisis or P.R. firm, legal fees, management consulting fees, contractor or vendor fees, design," said Kris Ruby, Branding Consultant and CEO of Ruby Media Group, a New York PR agency. "These cancellations cost brands millions to pivot – and every time a small business is canceled, the likelihood of them coming back is even harder because they don't have access to the same capital source for revival."
"The problem with cancel culture is that it is a moving target and constantly changing," Ruby said. "It is based around individual opinions. Therefore, it is very hard to predict what would be canceled next."
https://www.foxnews.com/tech/cancel-culture-algorithms-big-tech-orchestrate5 January 2022