Kris Ruby is the CEO of Ruby Media Group, an award-winning Public Relations and social media marketing agency that helps companies leverage the power of content marketing to increase exposure. Ruby is a sought after digital strategist and consultant who delivers high-impact social media training programs for Executives. Over the past decade, Ruby has consulted with small to large scale businesses including Equinox and IHG Hotels to name a few. Ruby has led the social media strategy for Fortune 500 Companies as well as private medical practices. She is a seasoned social media strategist with 10+ years building successful brands. Ruby creates strategic, creative, measurable targeted campaigns to achieve an organizations strategic business growth objectives. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications. She frequently speaks on FOX News, CNBC, Good Morning America and countless other networks. Kristen is at the epicenter of the social media marketing world and speaks to associations leveraging social media to build a personal brand. She also presents social media workshops for CEO groups to empower business owners to utilize social tools for their networks. Kristen was honored by Columbia University’s Business School to lead a social media workshop for its alumni organization and was chosen to speak on personal brand authenticity at Microsoft. Kristen graduated from Boston University’s College of Communication with a major in Public Relations. Kris was a columnist for The Observer and covers social media marketing and tech trends. She is also a founding member of The Young Entrepreneurs Council.