Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and Best Therapists—a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. Kristie has been featured in or interviewed on HubSpot, Women in Tech SEO, the SEO Rant Podcast, and more.
Discover how to effectively shift your marketing strategies when transitioning your psychotherapy practice from insurance panels to private pay, including digital marketing techniques for private pay practices.
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Kristie Plantinga joins the SEO Rant Podcast to share her client-first approach to keyword research: Why your clients are the best source for keyword research How to get clients to think about new query opportunity The one question to get clients to think about the right topics to cover on their site Leveraging Your Clients As The Ultimate Keyword Research Tool: Episode Synopsis Your clients are the experts on the topics that relate to their business. Your job as an SEO isn't to go to a keyword
Therapists do not need to list out the diagnostic criteria of depression from the DSM-V by memory; they can use ChatGPT to generate a list for them. Although therapists and other medical professionals must verify this factual information, it can still be a major time and headspace saver for content creators in the healthcare industry.