Kristie Plantinga | Source | TherapieSEO
Kristie Plantinga
Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and Best Therapists—a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. Kristie has been featured in or interviewed on HubSpot, Women in Tech SEO, the SEO Rant Podcast, and more.
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Shifting Marketing Strategies for a Private Pay Practice: A Guide for Therapists
Discover how to effectively shift your marketing strategies when transitioning your psychotherapy practice from insurance panels to private pay, including digital marketing techniques for private pay practices.
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45 Affirmations For People Pleasers | Best Therapists
Do you struggle with people pleasing? Try out my people pleasing affirmations.
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A Client-Centered Approach to Keyword Research
Kristie Plantinga joins the SEO Rant Podcast to share her client-first approach to keyword research: Why your clients are the best source for keyword research How to get clients to think about new query opportunity The one question to get clients to think about the right topics to cover on their site Leveraging Your Clients As The Ultimate Keyword Research Tool: Episode Synopsis Your clients are the experts on the topics that relate to their business. Your job as an SEO isn't to go to a keyword
Podcast
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AI in Marketing: Striking the Balance for Brand Reputation
Kristie advises that AI-generated content is suitable for certain types, like quiz posts, but not for editorial or thought leadership pieces. She suggests categorizing content to determine AI's role, ensuring AI is used appropriately in planning or writing processes. "Brands should embrace the efficiencies that AI unlocks," Kristie notes. -
Google Ads Search Certification: A Launchpad for Marketers
Kristie highlights the certification as a "great starting point" for search campaigns, boosting credibility and client trust. She stresses the importance of "keywords, metrics, and ad clarity" while adapting to automation and rising costs. Kristie advises pairing it with skills-based courses for a comprehensive skillset, noting that "the best way to learn Google Ads is by experimenting." -
Unlocking the Power of Email Newsletters for Business Success
Kristie emphasizes that newsletters, unlike other email blasts, focus on informing and engaging audiences. They boost engagement and provide analytics for insights. She advises, "Newsletters should be short, ideally 500 words or less," and personalized with catchy subject lines. Frequency should be balanced to maintain interest without overwhelming subscribers.
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Therapists do not need to list out the diagnostic criteria of depression from the DSM-V by memory; they can use ChatGPT to generate a list for them. Although therapists and other medical professionals must verify this factual information, it can still be a major time and headspace saver for content creators in the healthcare industry.
