KL

Kristina Libby

On the record
Represented by:
Share profile 
Link:
Recent Commentary
Sign up to view all
  • Imagination Deficit: A Crisis Catalyst for Companies
    Kristina emphasizes that anticipating worst-case scenarios equips companies with the tools to survive crises. She notes, "Creativity in communications should always be focused on holding the story." By painting vivid pictures of potential problems, organizations can proactively address and prevent crises.