Kristine Newman, Expert Product Marketer #B2B #StartupMarketing | Source | VP, Product Marketing at SalientMG

Kristine M. Newman is VP, Product Marketing, for SalientMG, a strategic marketing firm for growth-stage companies. At SalientMG, she leads the Product Marketing competency area, assessing and establishing go-to-market strategies for clients.

Kristine has 20 years of experience in marketing and product, focused in areas of GTM strategy, digital marketing and integrated marketing campaigns. Prior to joining SalientMG, Kristine led the Media team at Petco and was an SVP, Digital Products and Solutions at BCW Global, one of the
world’s largest, full-service, global communications agencies. Previously, Kristine worked at start-ups that enabled digital marketing programs for clients including Coca Cola, Procter & Gamble and MapQuest. She spent the first eight years of her career as a technology consultant at Accenture.

Kristine has been featured in industry articles and participated as a speaker and panelist at industry conferences including Ad:Tech New York, IAB Marketplace and OMMA and acted as a judge for the Webby awards in 2017. Kristine is also a board member and advisor to mBolden, an organization focused on elevating female leadership in digital industries. In 2010, Kristine was listed in Mobile Marketer’s "Mobile Women to Watch".

Kristine graduated with a Bachelor in Marketing from the Leeds School of Business at the University of Colorado, Boulder and currently lives in San Diego with her husband and two children.