Kristy Caylor is an entrepreneur, fashion visionary, and humanitarian. She brings both creative and business acumen to her newest endeavor, For Days, the first apparel brand designed for circularity. Since launching in For Days in 2018, Caylor was named to the Glossy 50: Fashion Digital Front Runners and as one of Goldman Sachs 100 Most Intriguing Entrepreneurs. For Days was named as one of Fast Company’s World Changing Ideas as well as being honored in the Innovation By Design Awards.
I’ve been in fashion for 15 years and the old way is broken. We make too much stuff, which piles up in customers’ homes, and almost all of it ends up in landfill. I was tired of closet clutter and clothing waste, and customers are ready to change their relationship to clothing — something more sustainable that’s also accessible and easy. I saw the opportunity to build an exciting, fresh, and circular system that aligns values and value. I’m an optimist. I envision a world in which people can have everything and waste nothing.6 December 2021