KA

Kyle Austin

Managing Partner at Beantown Media Ventures
On the record
Represented by:
Share profile 
Link:
Bio
Edit

Kyle Austin is the founder and managing partner at Beantown Media Ventures (BMV), a PR, content, and digital marketing agency that has helped 100’s of venture-backed startups drive inbound leads and build valuations. During his career, he’s strategized and executed digital marketing communications campaigns for high-growth companies to Fortune 500 corporations. He has led PR teams honored with some of the industry’s most prestigious awards, including a Silver Anvil from the PRSA and the IPRA/United Nations Grand Award. Kyle has an MBA from Babson College and is a mentor at MassChallenge, one of the largest non-profit startup incubators.

Employment
Sign up to view all
Recent Quotes
Sign up to view all
  • “While I fall into the group of marketers that believe AI will supplement rather than directly replace people in the production of branded content and artwork, there is a lot of promise for plugging generative AI into content marketing programs. The field is evolving at such an astonishing pace that brands and agencies must at least be proactive in exploring how content marketers can work alongside–as well as train–AI tools and agents for their company.”

    “Today’s AI-written articles still lack quality, human depth, creativity, and an understanding of reader interest. And there are questions on just how much can be improved in some of these areas. But even with today’s first usable form of generative AI, copywriters, communicators, and content marketers are seeing AI use cases for search term discovery, draft outlining, and getting over the blank page problem. This is where I see a significant opportunity for continued AI support. The field is evolving at such an astonishing pace that brands and agencies must at least be proactive in exploring how PR professionals and content marketers can work alongside and train AI tools and agents for their companies.“