Larry Mann | Source | Partner & EVP at rEvolution
Larry Mann
A sports media veteran, Larry joined rEvolution in 2002 after a career built with ESPN and Fox Sports. His goal at rEvolution has always been to be an agent for change in the industry, and he has tirelessly worked to provide world-class service to the sports media client – be they agency or brand. This Tar Heel isn’t afraid to speak his mind, and thrives on knowing every last detail about sports media properties and opportunities, so when he’s speaking it’s best to listen – or even take notes. Larry outworks and out hustles his counterparts in our industry and others, and is an incredible asset for the rEvolution team.
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rEvolution
Partner & EVP
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‘Change agent’ Caitlin Clark prompts advertiser free-for-all: ‘She’s jump-started a new era of basketball, and she’s propelling women’s sports forward’
Gatorade and State Farm are fairly mum about the future of their deals with Clark but both have multiyear deals with her, and she's in State Farm's campaign around the WNBA draft.
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‘A different ballgame’: Why Caitlin Clark is an advertiser’s dream
In addition to breaking records on the court, Clark is also dazzling her sponsors. “She’s jump-started a new era of basketball,” a Gatorade exec said.
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Why Super Bowl LVII won't be another 'Crypto Bowl'
With some cryptocurrency companies awash in bankruptcy, lawsuits or investigations, crypto ads won't play much of a role, if any, in Super Bowl LVII's commercial lineup.
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Clark’s success has encouraged some brands to invest more in women’s college athletics across the board, Larry Mann, a former VP of sales at ESPN and founding partner at sports marketing agency rEvolution, said. It’s a change from past years, when he said some marketers expressed interest in sponsoring women’s sports but were not willing to “put that kind of money against it” when they saw the asking price.
“I think that narrative has changed with the successes of Caitlin [and] with the successes of the women’s soccer program,” Mann said. “It’s not, ‘We’re just doing it to check the box.’”
