Larry founded Source in 1983 with his best friend and business partner Barry Bluestein, with his dad’s motto to guide him, and his two initial job experiences as training. The first job: radio broadcasting, where he learned how to rigorously study the data, be impeccably prepared, and persuasively tell a visual story in words. The second job: radio ad sales, where he learned the two sides of the equation between the brand and the resellers and the marketing solutions that could help both of them achieve their objectives.