Laura Bedrossian | Source | Vice President of Social Strategy at Hot Paper Lantern

Laura Bedrossian

Vice President of Social Strategy at Hot Paper Lantern
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  • It starts with a strong, organized, shared calendar that works for everyone on a particular team. Calendars should be informed with research, analytics, trending topics/news, and client preferences to drive what’s included and how we optimize.

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  • How to build your social media content calendar - PR Daily

    How often should you post content to your social media channels, and what should that content look like? It all depends on your goals and target audience—and how much you want to spend. PR pros agree that social media is vital to their work. Your social media channels are a crucial part of your content …

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