Laura Guerrero | Source | Director of Content & Influencer Marketing at Sensis

As the Director of Content & Influencer Marketing at Sensis, the largest independently minority owned multicultural agency in the United States, Laura is responsible for the strategy and execution of diverse and impactful influencer campaigns across all offices and clients. In addition, she oversees content, social media and digital efforts for all clients to relay an integrated digital presence reaching all communities with an emphasis on the hard to reach. One of her favorite campaigns was the launch of the COVID-19 State Awareness influencer campaign with the California Department of Public Health in the fall of 2020 which wrapped up in 2023 and resulted in over 400 diverse influencer partnerships and 1,500 pieces of engaging content across all platforms.

Some of her clients during her three years at Sensis include PAMA Liqueur, USC Credit Union, California Community Colleges, Reading Partners, Chef Merito, CA Recycle, California DMV, UnidosUS, California Realtors Association, and more. Relaying authentic messages digitally in ways that will not only resonate but are impactful with the target audience is always a challenge she is up for.

Prior to Sensis, she worked at various national public relations firms, managing all influencer and celebrity partnerships and national public relations campaigns for hospitality, consumer lifestyle brands, and events including Colgate, Casper, AWAY Luggage, This Bar Saves Lives, Colourpop, Cameo, Art of Elysium Gala, Gold Meets Golden, Patrick Ta Beauty, 1 Hotels, The Sixty Hotels, and more. She has over 7 years of experience and her expertise lies in developing integrated digital campaigns, targeted influencer and celebrity wrangling, product seeding, event management, and brand recognition through focused talent and media outreach.

Laura holds a bachelor’s degree in Communication Studies and Public Relations from California State University, Northridge.