Laura Hoffner is the Chief Of Staff at Concentric. She is a crisis management and intelligence analysis professional, leader of multifunctional teams, and culturally competent international partner with more than 10 years’ experience gained as a Naval Intelligence Officer in the United States Navy.
Cancel culture and politics aside, one of the more brutal threats lurking in the shadows of the internet is the slander industry. All too often, unsuspecting people become victims of websites that promote slanderous, often unverified information about individuals. This false and vilifying information lives on the internet forever and can sully an otherwise spotless reputation.
In the age of digital reputation being what matters most, online presence and digital breadcrumbs have become of the utmost importance. The key is, it can be your choice. You can maintain control of your digital footprint and, thus, your online identity.