Laura Jones is currently Chief Marketing Officer at Instacart, where she is responsible for shaping a cohesive brand, fueling the company’s growth, and developing a world-class marketing organization. She oversees all Marketing functions encompassing brand, partner, and product marketing, CRM, the Creative Studio, and the full-funnel media team spanning brand and performance.
The marketing exec talks about strategy shifts a year into role
Laura Jones, CMO, Instacart, spoke to Insider about how AI is changing grocery shopping at the Cannes Lions International Festival of Creativity.
Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space.