Lauren Elmore | Source | President at Firmatek

If your company is looking to stand out from the crowd, incorporating the human element into your companywide strategy will help you reach your full industry potential.

Great technology is nice. But in order to understand what exactly customers need, you have to spend time with them and get to know their business. It’s more than a sales pitch.

As entrepreneurs, we need to prioritize time without interruption, and time when we can think about the business, plan for the future and address the big problems.