Lauren OBrien | Source | Chief Revenue Officer at Cloudastructure, Inc.

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Lauren OBrien

Chief Revenue Officer at Cloudastructure, Inc.
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Chief Revenue Officer for Cloudastructure, an AI surveillance and Remote Guarding solution in Proptech. Formerly Chief of Operations for VentureBeat. An executive hands-on leader with experience in strategy, marketing, operations and finance. Successful track record as an executive leader with early stage, pre-IPO, and publicly traded organizations. Exceptional drive for clarity of vision, profitability and growth with proven results.

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  • Cloudastructure's CLV Strategy Revolutionizes B2B Sales
    Lauren highlights that understanding Customer Lifetime Value (CLV) can revolutionize customer acquisition strategies. With nearly 100% retention, Cloudastructure is revamping its pricing strategy by analyzing Customer Acquisition Cost (CAC) and CLV. In B2B, high CAC due to long sales cycles is offset by substantial CLV, making customer retention as crucial as sales generation.