Lawrence Kosick | Source | Co-Founder at GetSetUp

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Lawrence Kosick

Co-Founder at GetSetUp
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Before co-founding GetSetup, Lawrence oversaw Business Development and Partnerships for IFTTT, an IoT Connectivity Platform. He also led Sight Machine’s Asian Pacific business operations and was the VP of Global Partnerships at Yahoo in its early years. In 2019 Lawrence co-founded GetSetUp to give older adults a platform to learn, connect and socialize with other older adults.

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  • Considering the eldercare industry is confronting both a labor shortage and financial crisis that leaves many employees, especially those in the sandwich generation, without care for their aging loved ones, there was a real need for a scalable and practical solution. GetSetUp is a cost-effective eldercare option that addresses the social determinants of health, which can impact up to 55% of our health as we age.

  • A lot of us are intimidated about trying things for the first time because we don’t want to feel like we’re wrong, we don’t want to feel like we’re dumb. If somebody can make it easy, friendly, and approachable, and we can be in a group that is similar in age, it’s just so much more comfortable.

  • GetSetUp is an interactive learning platform for older adults. The key word is interactive. We believe this demographic learns better by doing than by watching.

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