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Layton Lassiter | Source | Co-Founder at Gray Wolf
Layton Lassiter
Co-Founder at Gray Wolf
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Layton is co-founder of Gray Wolf, the first communications firm designed for amplifying partnerships and sponsorships. Gray Wolf maximize the return on investment of partnerships through strategic earned media, captivating content, immersive experiences, and influence. Lassiter is among the industry’s most versatile executives. His background spans advising Fortune 500 leaders in boardrooms to activating brand partnerships at the Super Bowl. He’s been both in-house and agency side; he’s done both consumer and corporate communications.
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Gray Wolf
Co-Founder
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U.S. Open's Popularity Surge Linked to Social Media and Celebrities
Gray Wolf's Layton Lassiter cites social media savvy and celebrity sightings as key to the U.S. Open's resurgence. TikTok's storytelling and "parasocial" interactions make tennis accessible, turning the event into a viral, communal experience.
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