Lee Fraser | Source | Chief Medical Officer at Digitas Health

I’d look at shifting to focus on community and the message that no matter where you live or what your interests are—whether it’s going to the bowling alley or going out to brunch with friends—the vaccine is the most viable path to being able to reengage in those activities and get back to your community. So the message is less about securing your own health and more about getting back to the community you enjoy.