Lee Fraser | Source | Chief Medical Officer at Digitas Health
Lee Fraser
Chief Medical Officer at Digitas Health
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Digitas Health
Chief Medical Officer
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Biden pledges to boost vaccine confidence—but how? Ad agency execs weigh in
As President Joseph Biden takes office today, organizing vaccine distribution and increasing vaccine supplies are day one priorities. But a bigger challenge to stemming the pandemic is much less concrete. How do you get people to believe?
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I’d look at shifting to focus on community and the message that no matter where you live or what your interests are—whether it’s going to the bowling alley or going out to brunch with friends—the vaccine is the most viable path to being able to reengage in those activities and get back to your community. So the message is less about securing your own health and more about getting back to the community you enjoy.
