In honor of World Kindness Day, November 13, The VIA Agency announced the launch of The Good Fight, a game to promote simple acts of kindness.
There are plenty of good people who go the extra step to help others, but the vast majority want the world to be a better place, they just don’t want to have to change their own lives to make it one, so we wanted to make it easy and fun. We wanted to gamify kindness.