Len, a lifelong entrepreneur who started his first technology company at the age of 18, continues to be fueled by his passion for creating web-based applications to help companies make data-driven decisions that benefit both a business and their customers. Prior to his current role as chief technology officer at Engage People, Len co-founded Toronto-based AI company, Atomic Reach, a content curation platform designed to support enterprise marketers who struggle to keep up with the demand for fresh content. Today, Len leads the long-term vision of global tech company Engage People where he is charged with helping to redefine the value of loyalty reward points by creating an entirely new ecosystem where banks, retailers and their customers all benefit from the concept of ‘Pay with Points’.
Loyalty programs, while less discussed than other areas of Fintech, are one of the most interesting sectors that deliver daily consumer value. One of the main innovators is Engage People, which has enabled the redemption of more than 1.4 billion points thanks to partnerships with Amazon, Apple, Best Buy, Bank of America, and others.
Hackers are flocking to loyalty and rewards programs, pushing marketers to embed extra fraud technology to stem financial losses.
/PRNewswire/ -- Engage People is proud to announce it was selected as a winner in this year's Loyalty360 Top 10 Awards for the Top 10 Technologies category at...
Personalization must be the first focus. What is your value proposition? It must be more than giving out points when money is spent. How do you create and reinforce the customer relationship? If you’re building a true loyalty program, it’s the value add. It’s making the customer feel special.
We are grateful to be acknowledged for our innovative work in the loyalty technology sector. This award is the reflection of a team effort and ethos at Engage to always strive to over-deliver against customer expectations. Thank you to the team at Loyalty360 for the recognition.
Program sponsors are aware of the risks and prevalence of fraud as it relates to loyalty, however Engage still finds itself educating a number of partners with industry specific data.