Len Covello | Source | Chief Technology Officer at Engage People

LC

Len Covello

Chief Technology Officer at Engage People and 4 other companies
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Len, a lifelong entrepreneur who started his first technology company at the age of 18, continues to be fueled by his passion for creating web-based applications to help companies make data-driven decisions that benefit both a business and their customers. Prior to his current role as chief technology officer at Engage People, Len co-founded Toronto-based AI company, Atomic Reach, a content curation platform designed to support enterprise marketers who struggle to keep up with the demand for fresh content. Today, Len leads the long-term vision of global tech company Engage People where he is charged with helping to redefine the value of loyalty reward points by creating an entirely new ecosystem where banks, retailers and their customers all benefit from the concept of ‘Pay with Points’.

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  • Downgrading Credit Cards: Preserve Rewards and Credit Score
    Len advises that downgrading a card can preserve credit history and rewards. "Points usually remain intact within the same rewards family," he notes. To ensure a smooth downgrade, confirm reward rules, redeem points, and contact the issuer. Be aware that downgrading may affect eligibility for future sign-up bonuses.
  • Maximize Credit Card Rewards Before Closing: Expert Tips
    Len advises cardholders to "redeem or transfer rewards before closing accounts" to avoid loss. Some states offer consumer protection for disputes over lost rewards. Points may transfer within loyalty networks post-closure. Closing cards can impact credit scores; pay off balances and consider switching to lower interest cards. Negotiate with banks for retention offers or time extensions to use points.
  • Top Airline Loyalty Programs to Watch in 2025
    Len highlights Delta SkyMiles for its no-expiration policy and partner network, Air France/KLM’s Flying Blue for its simplicity and flexibility, and American Airlines AAdvantage for its elite perks. Len says, “The best airline loyalty program is one that aligns with your travel habits and preferences.”
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  • Personalization must be the first focus. What is your value proposition? It must be more than giving out points when money is spent. How do you create and reinforce the customer relationship? If you’re building a true loyalty program, it’s the value add. It’s making the customer feel special.

  • We are grateful to be acknowledged for our innovative work in the loyalty technology sector. This award is the reflection of a team effort and ethos at Engage to always strive to over-deliver against customer expectations. Thank you to the team at Loyalty360 for the recognition.

  • Program sponsors are aware of the risks and prevalence of fraud as it relates to loyalty, however Engage still finds itself educating a number of partners with industry specific data.

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