Les is the Co-founder and Chief Strategy Officer at Wave Financial. He is a Serial Entrepreneur and Consultant specializing in the cryptocurrency and blockchain industry. After ten years managing recording artists, Les launched and built successful startups in digital music and cryptocurrency. In 2013, he saw the potential of blockchain technology, and started advising Ripple, one of the largest cryptocurrencies, as an advisor. He was an early investor in the Ethereum pre-sale in 2014, and now provides advisory services to multiple blockchain companies, including RightMesh, YouNow and Backstage Play.
The Apes may [have lost value], but that’s not what this is for me. The disruption that I saw is that if we are innovative enough, we can monetize. In grabbing the Apes, we are grabbing crypto culture. We bought a basketball team and a mascot and created an entity in all about four hours. When does that ever happen? … Everything about it just really lends itself to a new way of thinking.1 June 2022