Liat Aaronson was until recently the COO of Selina Hospitality. Liat was a Partner at Marker LLC, a leading Israel-New York based venture capital firm, where she continues to oversee their follow-on annex fund.
Prior to joining Marker, Liat was the Executive Director of the Zell Entrepreneurship Program at IDC. The innovative venture creation program she helped grow and develop in the ten years of her leadership allows undergraduates in their final year of study at IDC to experience entrepreneurship hands-on taking ideas and developing them in to funded startups. Many successful companies, including Gift’s Project, Wibiya, Wibbitz, Bizzabo and Argus were founded out of the program.
Liat holds a B.A. in political economy of industrial societies (economics and political science, cum laude) from the University of California at Berkeley, an LL.B. and MBA from Tel Aviv University, and an LL.M. in European law from the University of Leiden in the Netherlands (cum laude). She became a member of the Israel Bar Association in 1999, after completing her internship at Kantor, Elhanani, Tal & Co. She attained practical experience in mergers and acquisitions and new ventures, as an associate attorney at Naschitz, Brandes & Co., a position she held until joining IDC Herzliya in 2005., where she helped grow the program and the startups that came out of it. Today she remains involved as chairwoman of Zell and is the director of the ZEP Fund LTD. Liat is a board member at Rewire, Glide, Duality and at the Infinity Pension Funds, a board observer at Victorious and is a member of Friends of IDC’s advisory board. Liat is on the advisory boards of: SeedIL, Cockpit Innovation Hub, Taglit Excel Ventures, Ramle Innovation Hub, WiSe, Weizman Institute’s entrepreneurship program and Scola, the 81 Unit entrepreneurship program.