Lilac Bar David is co-founder and CEO of Lili, the all-in-one banking app designed for over 600K independent workers and small business owners. She is an experienced chief executive with over 10 years in the fintech space and a demonstrated history of founding, managing and leading operations at multiple finance companies. Prior to Lili, Lilac founded Pepper, the first and only challenger bank in Israel, and was its CEO for over three years. Lilac also served as EVP of Business Development for Leumi Card (now known as Max) at Bank Leumi, where she forged strategic partnerships and established a program for early stage fintech startups. Lilac received her bachelor’s degree in economics and accounting and her MBA from Tel Aviv University. She is based in New York.