Lili Eva Bartha | Source | Founder and CEO at GN3RA
Lili Eva Bartha
Lili Eva Bartha is an award-winning New Media designer, Web 3.0 entrepreneur, and XR researcher, with an MSc in Applied Mathematics and an MA in Fashion from the Royal College of Art. She is dedicated to building immersive worlds and platforms that enable global audiences to take charge of their virtual self-expression while establishing an inclusive and diverse network of communities within the Metaverse.
After working as a freelance physical and 3D/ XR Creative Lead for a number of years, delivering projects to companies such as Mary Katrantzou, Manish Arora, Max Mara, Avakin Life, Amsterdam University of Applied Sciences, Lili founded Digital Fashion Framework, a female-led digital innovation studio in 2020. The studio worked on innovative projects in conjunction with leading universities, researchers, and industry partners. DFF's ultimate mission is to democratize and decentralize virtual self-expression while driving positive social and environmental impact. The studio is currently developing a Direct To Avatar (D2A) Desktop and VR design platform, GN3RA Skin Studio. GN3RA is going to empower Gen-Z creators worldwide to create, wear and trade virtual fashion in easy, intuitive, and impactful ways.
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GN3RA
Founder and CEO
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Women take centre-stage as London's Mayfair district welcomes physical NFT art gallery
The inaugural exhibition seeks to show that there is space for female talent in the sector
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Digital Fashion Framework: Changing Fashion Forever?
We spoke to Eva Lili Bartha (Lili), Founder of Digital Fashion Framework (DFF), about her innovative business, the issues with the Fashion industry, why she's embracing immersive tech, and her experience on the ACE IT program.
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According to our research, 70% of shoppers would engage more with a product, if they experienced it in a new, immersive way. We believe that embracing immersive technologies and enabling customers to consume fashion in new ways will establish longer-lasting and deeper relationships with products, reducing the rate of returns, as well as altering how we ‘consume’ fashion.
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Fashion is the second most pollutive industry in the world. The negative socio-environmental footprint is enormous, and designers still often overlook their own responsibility toward a systematic change. I believe that digital and physical fashion combined will move the industry forward toward a better future. My team and I are proud to promote a new era of fashion, with more accessible content, more inclusive, diverse, and equal solutions, a more democratic work hierarchy, and a positive, supportive atmosphere, emphasizing the essence of building communities.
