Lily is the Chief Executive Officer and Founder at Piñata. She loves building companies and products that delight users, deliver results and change the world. She is a tech entrepreneur, startup executive, general manager and product leader with strong business development experience. Lily also has experience in strategy, sales, big data, marketing and customer service.
While there are positives to being a renter — think no maintenance headaches — many renters still feel like they are essentially throwing money away every month when they make their rent payments. One startup, New Jersey-based Piñata, is out to make renters feel rewarded and help build …
One of the biggest things that I regret as a renter is all of those longtime rent payments haven’t contributed to my credit score. They have not resulted in any additional perks or benefits or equity-building opportunities. And that’s really one of the biggest pain points that all of the renters now on our platform have — that even if they get a good deal on rent, they feel like it’s money down the drain. So just like homeowners with every on-time mortgage payment, you’re building equity and you’re building credit history, with Piñata, you can do the same thing with your rent payment. On our platform, you can rent from whomever and be a direct to consumer renter and sign up for free to start using our program. You’re not paying rent through our platform but we just need the data showing that a renter has paid rent. And then we process all the perks and rewards.