Lindsay is a dynamic professional who is truly "customer obsessed," excelling in creating perfect customer journeys for both brick-and-mortar and digital brands. With over 14 years of experience, she brings businesses to life, delighting customers and boosting revenues. Lindsay has held leadership positions at major corporations and startups, managing teams of up to 200 people. In 2019, she founded Authentic Community Marketing as a side hustle, growing it into a seven-figure business supporting national and international clients. A multitasking marvel, Lindsay balances her thriving career with being a dedicated mom of two, finding moments of peace in matcha and meditation. She is also a TikTok creator and an advisor for the text-based shopping app Qatch.
She can discuss:
Social media
Reacting to recent media campaigns
Motherhood & marketing
Influencer marketing
Parenthood
We caught up with the brilliant and insightful Lindsay Donnelly a few weeks ago and have shared our conversation below.
Donnelly tells TODAY.com that she and her husband, Brian, both work full-time jobs. She runs a social media marketing agency, while he works in venture capital. The couple, who have been married for seven years, share two children ages 7 and 4.
Lindsay Donnelly’s TikTok was supposed to be relatable. Last summer, she’d had a squabble with her husband that any partner, family member, or roommate knows all too well: He felt like he was doing all the housework, and she wasn’t doing any of it. So she decided to prove otherwise.
"The number one thing that has led to my success on social media is authenticity. I share real stories from my real life, and face the fear and vulnerability of doing so. To me, that is what people want from social – they want reality, not to be sold something. So, be yourself, show your imperfections, tell the story of building your business – in public. My most viral piece of content got over 20 million views on TikTok, millions more on Instagram, and won me both national and international press for weeks. That content wasn’t me trying to sell something – it was sharing a REAL relatable and funny argument I had with my husband."