Lindsay Fordham is VP, Product at Lucid (A Cint Group Company). At Lucid, she focuses on product strategy and development for the company’s media measurement & connected data businesses.
Fordham is an expert in cross-channel advertising effectiveness. Prior to joining Lucid, Fordham held positions with Rocket Fuel, Nielsen and the Sandbox Group. With more than 15 years of experience building media media and analytics products to help brands and agencies maximize their media impact at such companies, Fordham has become a respected authority in the industry and a regular contributor to prominent trade publications and speaker at Advertising Week among other industry events. Her areas of expertise include identity resolution and cookieless measurement, video and TV measurement, programmatic advertising, brand measurement and closed loop attribution.
The industry has reached a tipping point when it comes to measurement. Improving brands' ability to measure the impact of their campaign performance across every channel and putting that into a singular view is just one way to help marketers make smarter decisions on how to spend their ad budgets and deliver better campaigns overall.