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Liran Eliner

Founder & CEO at Cache Inc.
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Harvard PhD on mistakes and biases in financial decisions of individuals.
Founder & CEO of Cache, building a fully-automated, AI-powered cash management platform for households.

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  • Old studies have shown that credit cards increased spending because people didn’t immediately see the spent amount in their bank account and therefore didn’t internalize that they actually spent money. Frictionless payment methods extend this further, making it harder for people to actually internalize that one click of a button or one swipe of your phone actually means that you spent money.

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