Lisa Arthur | Source | US Director and Global CMO at Sensedia
Lisa Arthur
Lisa Arthur is US Director and Global CMO at a pivotal moment of growth for Sensedia, a leader in API management and microservices helping companies overcome diverse challenges to implement increasingly digital and integrated businesses through APIs. Arthur brings over 30 years of marketing leadership experience crafting business strategies and marketing solutions for multiple organizations, from Fortune 50 to start-ups, including Akamai, Teradata/Aprimo, and Relativity. She has served as an industry resource and expert on marketing, marketing technology, data-driven marketing, and customer experience. She authored Big Data Marketing: How to Engage Customers to Drive More Value.
-
Sensedia
US Director and Global CMO
started Jan 2023
-
MarTech Edge Interview with Lisa Arthur, Chief Marketing Officer, Sensedia
MarTech Edge interviews CMOs of organizations and other marketing leaders worldwide to gain a deeper understanding of marketing technologies, marketing insights, and more.
Article -
MarTech Interview with Lisa Arthur, Chief Marketing Officer at Sensedia
Interview with Lisa on being a CMO and her wisdom.
Article
-
BaaS: A Catalyst for Global Financial Inclusion and Compliance
Lisa Arthur of Sensedia states BaaS democratizes finance, reaching underserved populations. She stresses the need for strict adherence to data protection and financial regulations, and observes distinct BaaS trends in the US, Latin America, and Europe.
-
It’s a myth that marketing and sales can’t get along, fight in every company, and are natural adversaries. Across the CMO roles I’ve held, I’ve always had great relationships with sales. At a previous mar-tech company, I became sales-facing and supported customers and prospects on strategies for their individualized marketing programs. https://martechseries.com/mts-insights/interviews/martech-interview-with-lisa-arthur-chief-marketing-officer-at-sensedia/
