Lisa Richards | Source | Retail+ Small Business Expert | CEO & Creator at The Candida Diet

"Studies show that the likelihood of a conversion decreases in proportion to the number of objections that a prospect raises. Hence, it's critical that you pre-empt these protests and disarm them before the prospect voices them. Start by identifying the most common objections you've come across in your sales process and then figure out how to address them throughout your sales pitch and presentations. This way, you’ll be able to successfully eliminate friction for the prospect, increasing their chances of making the purchase.” - Close.com

“Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future. It’s also a time to celebrate our collective strength, resilience, and determination.”- SproutSocial

'We are rolling out a personalized loyalty program that includes incentives aligned with the values, preferences, and interests of each particular customer persona/demographic that we have identified. For instance, our loyalty program targeted towards millennials will include the option to donate their loyalty rewards to a cause of their choosing. Our research shows that at least 50% of our millennial audience would prefer donating the rewards as opposed to redeeming them for their use. We'll do this for all the other demographics that we target. Personalized loyalty programs will help increase our revenues from each segment, as more than 60% of consumers report spending more when they subscribe to a company’s loyalty membership program.' - Ortto.com