Lisa Utzschneider | Source | CEO at Integral Ad Science
Lisa Utzschneider
Lisa is the Chief Executive Officer at Integral Ad Science. Lisa joined IAS as CEO in January 2019, bringing more than 20 years of digital advertising expertise and tech-industry leadership experience to the role. Prior to joining IAS, she was Chief Revenue Officer at Yahoo where she oversaw the company’s global sales organization and provided solutions for advertisers worldwide. she served as CRO until the acquisition of Yahoo by Verizon in June 2017. Previously, Lisa was Amazon’s Vice President of Global Advertising Sales, where she developed the company’s global advertising business through product, marketing, sales, and operations strategies, driving consistent revenue growth.
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Ad tech company Integral Ad Science closes up 14% in market debut
Ad tech company Integral Ad Science began trading on Wednesday under the ticker "IAS."
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Think of a Coke ad running on YouTube. We verify that the ad has been viewed by a human, it ran adjacent to brand-safe and brand-suitable content. And we also offer a contextual targeting solution helping the Cokes of the world seek out content that is appropriate for their brands or content that they want to avoid. The reason why it’s so important that we work both with marketers and with publishers is because we’re helping publishers to drive greater yield, deliver higher quality media and help them with their overall yield and optimization.
