Lisa Weser | Source | Founder and CEO at Trailblaze

As the former head of U.S. Marketing Communications at AB InBev (Budweiser), Trailblaze founder Lisa Weser is a CPG PR veteran and seasoned media strategist adept at building culturally relevant, attention-getting brands within highly regulated, nuanced marketing environments.

Lisa pivoted from “Queen of Beers” to “The Cannabis Publicist” in 2018, establishing Trailblaze to bring a more sophisticated, mainstream approach to brand storytelling across the cannabis, CBD, and psychedelic wellness sectors. From launching Martha Stewart CBD to unveiling the World's Largest Pot Brownie, Lisa has earned a reputation for bold, creative cannabis storytelling that normalizes and destigmatizes mainstream cannabis use.