Lisette Huyskamp is the Chief Marketing Officer at Productsup. Lisette's extensive experience provides her with a thorough understanding of business needs, which she translates into a solid strategy and executable plans. She has a sharp eye for relevant innovation. In implementing, Lisette's focused on the goals making sure automation and analytics are used to create and measure the results.
Department stores have undoubtedly struggled to keep up with digitalization trends owing to the sheer volume of different product ranges that they offer. Certain high street retailers have moved towards a successful omnichannel approach but many department stores have struggled to play catch-up in recent years and keep pace.12 November 2021