Real-Time Customer Experience: Breaking Down Silos for Success
Liz highlights that businesses often falter by managing customer feedback in silos, leading to delayed actions. She emphasizes the need for AI-powered tools to unify customer sentiment across marketing, operations, and CX. Success requires breaking down internal silos, aligning teams on goals, and using trusted metrics like Reputation Score to drive strategy. Real-time alerts and sentiment analytics empower businesses to adapt swiftly.
Liz Carter Shares Career Lessons on Marketing Podcast
Liz discusses the importance of alignment in demand models, event marketing's strategic depth, and non-linear career growth. She highlights lessons from mentors, emphasizing leadership and initiative. Liz says, “Collaboration is very critical when building out that demand model.” Tune in to hear how she navigated challenges and leveraged her experiences to shape her successful marketing career.