LG

Liz Gration

Senior Content Marketing Executive at MacNaught Digital and 4 other companies
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SEO and digital PR expert with over 6 years' experience in the industry. Working with a multitude of brands in industries from housing to heathcare, finance to fashion and everything in between. Spoken at Europe's largest SEO conference, Brighton SEO.

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  • SEO Expert Liz Gration on Outbound Links: Boosting Trust and Avoiding Pitfalls
    Liz explains, “Good quality, authoritative outbound links build trust with site visitors, indirectly improving SEO.” However, she warns, “Reciprocal links can harm SEO if seen as manipulative by Google.” Liz advises no perfect number of outbound links but stresses relevance and user value. “Ask yourself, would I click on that link?” she suggests.