Liz Sertl

Senior Director, Community Engagement, GS1 US at GS1 US
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Liz Sertl is Sr. Director, Community Engagement, at GS1 US, the not-for-profit information standards organization, and has more than 20 years of experience in the CPG industry. Working closely with supply chain partners in the retail grocery and foodservice industries, Liz facilitates collaboration best practices and guidelines that help companies improve product traceability and supply chain visibility through the adoption of GS1 Standards.

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  • Industry has been adopting GS1 Standards since the advent of the UPC barcode more than 50 years ago. Those standards have evolved into a global system that uniquely identifies products, assets and location in the global supply chain.

    By setting up products to be uniquely identified and traced using GS1 Standards, companies are reducing paper-based recordkeeping, manual labor and otherwise unorganized data. When trading partners leverage these standards, the result is a nimble operation with a real-time look into multiple layers of the supply chain—not just one partner up and one partner down the chain.

    Let’s say a recall takes place—a common example of food supply chain disruption—when food products are identified with standards, businesses can easily identify those products and pinpoint what should be removed from inventory. This eliminates the category-wide recalls and ensures safe food is available for consumers.

    5 August 2022
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    5 August 2022
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  • GS1 US
    Senior Director, Community Engagement, GS1 US