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Liz Yoselowitz

Global Chief Marketing Officer at Brainlabs and 1 other company
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Liz Yoselowitz is the Global Chief Marketing Officer at Brainlabs, one of the fastest-growing independent full-service media agencies with a global presence. With over 10 years of B2B marketing experience, Liz specializes in user acquisition, engagement, and retention.

Before Brainlabs, Liz was Head of Growth Marketing at Apollo.io, a $1.6B AI-powered sales platform. Before Apollo, Liz served in demand generation leadership roles at Refine Labs and Dynamic Yield (acquired by Mastercard). Her expertise has helped numerous B2B SaaS companies in different industries and growth stages to define and operationalize their go-to-market strategy.

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  • Maintaining the right ad frequency is crucial for small business owners. Overspending on ads and causing creative fatigue can undermine the effectiveness of your marketing efforts. Many small businesses use platforms like Facebook, Instagram, and LinkedIn for advertising. These platforms provide visibility into ad frequency metrics. The ideal frequency range is 9-11. Once you hit that threshold, slow down your ad spend or rotate in new creative. By closely monitoring and balancing ad frequency, you can ensure your marketing investments are efficient and impactful without overwhelming your audience.

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