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Lloyd Adams

Senior Vice President, East Market Unit at SAP
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Lloyd Adams is the managing director of the East region at SAP North America, responsible for the strategic direction, customer success, profitability and overall leadership of one of SAP North America’s larger market units. Lloyd specializes in helping companies across 25+ vertical industries including life sciences and financial services make strategic investments in technologies such as cloud, AI and machine learning to become Intelligent Enterprises.

Lloyd is frequently cited by industry media and analysts for his perspectives on CIO leadership, the future of cloud adoption and the cloud market in general, vertical industry disruption and creating effective employee cultures.

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  • True value in the cloud will come from vertical industry-specific solutions. The days of one-size-fits-all cloud are over; because of this, technology providers will have to double down on success story amplification and references that help new customers find similar success.

  • 2021 will be a defining year for hybrid cloud, balancing growing concerns over cybersecurity and data governance with the need to rapidly innovate and deliver new business models.

  • There are reasons some bankers have been hesitant to embrace cloud technology in the past, but I think without question the pandemic has spurred higher interest in adoption because financial institutions, like other spaces, have seen an emergence in demand for new digital services from their customers that will require more than previous systems can support. Thankfully, banking leaders have since embraced the pivot to cloud and SAP is having exciting conversations with these institutions to help them use technology to unlock these features for their customers and shape the future of their industry.

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